Designing and Implementing an Anti-Counterfeiting Policy for a Leading E-Commerce Platform

A top-tier online marketplace (client under NDA) approached us with a growing concern: their platform was becoming an attractive target for counterfeiters. With numerous new listings added daily and increasing requests from brand owners and enforcement officials, the client faced reputational risks, user trust erosion, and potential liability risks under intellectual property laws.

To address these challenges, AMBASSADORS developed a customised anti-counterfeiting framework built on international best practices and adapted to the specific needs of online retail ecosystems. Our work included conducting a thorough audit of the platform’s vulnerabilities, drafting policies aligned with enforcement standards, and creating an efficient internal system for detection, takedown, and escalation.

Within a few months, the results were evident: a significant reduction in counterfeit-related incidents, a clear and enforceable policy that empowered the client’s internal teams, stronger cooperation with rights holders, and enhanced credibility with users.

This project reflects our broader mission - to help digital platforms proactively manage intellectual property risks before they escalate into legal or business crises. It was led by Yaroslav Ohnevyuk, who combines legal expertise with business-oriented thinking to develop complex IP protection strategies in the digital space.